It’s been documented here before at CotW, but if you didn’t know, we’re pretty excited about NBC Sports’ coverage of the upcoming EPL season. Every game, live. That is unheard of before in America, as we’d usually have to succumb to the wishes of Fox Soccer Channel and whatever 2 games they decided to show each weekend. Now we’ve got them all to chose from, and NBC has been doing a pretty good job of letting us know about it.
Their latest marketing ploy is taking place in New York City’s subways. They have plastered their name and a few main EPL rivalries all over the inside and outside of some of NYC’s subway lines in order to raise awareness for the upcoming season. They have picked out Manchester United vs. Man City and Arsenal vs Tottenham as the main rivalries to advertise on the trains. Apart from the continued egregious use of the “Keep Calm and fill-in-the-blank-with-whatever-the-fuck-you-want” saying, I think this is pretty awesome and it’s certainly going to get a lot of viewers. I hear Manhattan is kinda big.